In interviews in 2017, Berg revealed he had filmed scenes with Joie as a couple, before Joie was fired three months into taping. On August 6, 2014, it was announced that Soulja Boy had joined the show. On March 31, 2014, the series began filming, with Ray, Teairra, Love, Berg, Joie, Ortiz, Ray's assistant Morgan Hardman, Omarion and his girlfriend Apryl Jones confirmed as part of the cast. The cast around this time reportedly included publicist-turned-rapper Hazel-E, Brooke Valentine, radio DJ Yesi Ortiz and video vixen Bria Myles. On January 10, 2014, it was reported that producers were having difficulties finalising casting, after Ray J's contractional obligations to Bad Girls All-Star Battle lead to some complications. On October 15, 2013, Tran reportedly backed out of the show at her (then) boyfriend Chris Brown's insistence, after hearing that producers were in talks with Brown's ex Jasmine Sanders to join the cast, tweeting 'Definitely not going to be on Love & Hip Hop LA lol'. Ray J was also offered to star, as both lead and co-producer, with his protege Yung Berg and love interests Teairra Marí and Princess Love rounding out the cast. It’s feeling like we’ll land in L.A., we’ve got some great stories to tell in L.A.” On October 11, 2013, it was reported that producers had approached Tyga, Blac Chyna, Karrueche Tran, LoLa Monroe, Bow Wow's ex-girlfriend Miss Joie and Christina Milian's boyfriend Jas Prince to star in Love & Hip Hop: L.A.

In an interview, creator Mona Scott Young confirmed that the concept was being considered, along with possible spin-offs in Houston and New Orleans, saying “we’ve been looking in a few cities. Rumors of a Los Angeles-based spin-off of Love & Hip Hop began circulating in September 2013.

The show never returned, and after a series of crossover specials and spin-offs, several Love & Hip Hop: Hollywood cast members were transferred to Love & Hip Hop: Miami from August 23, 2021. On May 11, 2020, VH1 announced that production on any future seasons would be postponed indefinitely due to the COVID-19 pandemic. On July 8, 2019, VH1 announced the show's return for a sixth season, which premiered on August 5, 2019. The show features appearances from notable figures associated with West Coast hip hop.

It premiered on Septemon VH1 and chronicles the lives of several people in the Hollywood area, involved with hip hop music. Love & Hip Hop: Hollywood is the third installment of the Love & Hip Hop reality television franchise.

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